Svenska Tanso logo

Privacy policy

1. Introduction

This privacy policy explains how Svenska Tanso AB (“we”, “us”, or “our”) collects, uses, and protects personal data when you visit our website. We are committed to protecting your privacy and comply with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

2. Personal data we collect

2.1 Information you provide voluntarily

When you fill out a form on our website – for example, to contact us or request a quote – we collect the following:

  • Name

  • Email address

  • Phone number

  • Company name

  • Content of your message

2.2 Information collected automatically

We use Google Tag Manager to manage scripts and potentially other tracking services (such as Google Analytics or Meta Pixel, if used in the future). This means some technical information about your visit may be collected:

  • IP address (anonymized where possible)

  • Browser type and device

  • Time of visit

  • Pages visited and user behavior

3. Purpose of processing

We process your personal data for the following purposes:

  • To respond to contact requests submitted via forms or email

  • To improve our website and user experience through analytics

  • To fulfill legal obligations such as accounting

4. Legal basis

Processing is based on the following legal grounds:

  • Consent (for non-essential cookies/tracking)

  • Contract (when you request services or information)

  • Legitimate interest (to improve communication and services)

  • Legal obligation (e.g., for record keeping and compliance)

5. Retention period

We retain your personal data only as long as necessary for the purposes for which it was collected:

  • Form submissions are typically stored for up to 12 months unless required longer.

  • Analytics data (via GTM) is stored according to each tool’s configuration.

6. Third-party providers

We may use third-party services in connection with our website:

  • Google (Tag Manager)

  • Umbraco Cloud (our content management system hosting)

These providers may process data within or outside the EU/EEA. We ensure appropriate safeguards are in place, such as standard contractual clauses.

7. Your rights

You have the right to:

  • Request access to your personal data

  • Request correction or deletion

  • Object to processing

  • Request restriction of processing

  • Receive your data (data portability)

  • Lodge a complaint with the Swedish Authority for Privacy Protection (IMY)

8. Cookies

We use cookies to enhance user experience, analyze traffic, and provide essential features. Upon visiting our website, you are given the option to consent to different categories of cookies via Cookiebot by Usercentrics, a consent management platform that complies with GDPR.

8.1 Types of cookies we use:

  • Necessary cookies – Required for the website to function properly. These cannot be disabled.

  • Statistics cookies – Help us understand how visitors interact with the site (e.g., via Google Analytics, if activated).

  • Marketing cookies – Used to track visitors and display relevant ads (not currently in use).

  • Preferences cookies – Store user preferences such as language or region.

8.2 Cookie consent

When you visit the website, a cookie banner allows you to:

  • Accept all cookies

  • Choose specific categories to consent to

  • Reject all non-essential cookies

You can change or withdraw your consent at any time by clicking on “Cookie Settings” at the bottom of the website.

8.3 Automatically updated list

An up-to-date list of all cookies and their purposes is provided by Cookiebot and displayed in the cookie banner.

9. Contact information

If you have any questions about this policy or how we handle your data, please contact us:

  • Svenska Tanso AB

  • Email: sales@tanso.se

  • Company registration number: 556407-1362

  • Address: Källebacksvägen 9, 554 75 Jönköping, Sweden